The Spin-off
Running content and community like a small newsroom — for security leaders in the US and Singapore.
“Off the security team’s wanted list — and onto their reading list.”
751%Growth in LinkedIn page views
2K → 4.5KNewsletter & community subscribers
10+Podcast episodes produced & promoted
A brand security leaders scroll past
CISOs get pitched all day. To earn attention, the brand had to sound like a peer, not a vendor.
- Owned the content calendar and the full social calendar end to end
The newsroom
Blogs, case studies, ebooks and research — published on a steady rhythm so the audience knew when to expect us.
- 5+ research reports and whitepapers for lead generation
- Blogs, case studies and ebooks for US and Singapore audiences
- Managed SEO agency partnerships to improve organic performance
On air: Safe TechTalk
From raw recordings to launched episodes: timestamps, thumbnails with designers, publishing and multi-channel promotion.
- Post-production and promotion for 10+ podcast episodes
- Kept the series consistent and on schedule with designers
In the room
Community turned into conversations — online in the newsletter, offline at roundtables and conferences.
- Newsletter and community grew from 2K to 4.5K subscribers
- Represented the brand at SaaS security roundtables in the US and Singapore
- 751% more LinkedIn page views and 326% more impressions
Social content, with a point of view.
Audit panic, with a little humour
Choosing the right CCM tool
The business value of SOC 2
Off the security team’s wanted list
To be continued…
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