Bengaluru, India5+ years · B2B SaaSOpen to opportunities
01 /About me · The story so far
Test Tubes to Taglines. Five seasons, one hypothesis.
Before the SERPs, the sales decks and the content calendars, there was a notes app.
I was the kid who wrote short stories and typed tiny observations into my phone wherever I was: a bus, a queue, a very boring family function. Nobody told me that was a career. I just knew I could not stop doing it.
Then I went and got a B.Tech in Industrial Biotechnology from Anna University, Chennai (class of 2020). Yes, I know. Pipettes to punchlines is not the usual pipeline. But a biotech degree teaches you one thing very well: form a hypothesis, run the test, read the results, repeat. Turns out that is also just called A/B testing, and the lab coat was optional.
Series ratings · 5+ years in B2B SaaS
~300blogs & assets at Joy
70+SQLs from SEO at Sprinto
2K→4.5Knewsletter subscribers
10+podcast episodes produced
15+enterprise conversations post-launch
41.5%impressions lift in 3 months
Season 1 · 2020–2021
Dunder Mifflin, Minus the Office
In my final year, I took an online digital marketing course, and something clicked. Then COVID happened, plans changed, and I spent lockdown learning everything I could about content marketing. I reached out to a few Chennai agencies, and one small agency took a chance on me. As the only woman on the team, I let the work do the talking, creating content strategies for hospitals and a restaurant chain that delivered real reach and happy clients. Soon after, I joined Joy Technologies, a US-registered startup, where I learned to own clients end to end. I built a UK-based HR brand's website content, newsletters and founder stories from scratch. The articles ranked, traffic followed, and I got my first taste of what content could do for a business. I wore many hats — around 300 pieces, a training programme for new writers, mentored juniors, customer interviews and two in-house projects as Product Owner — occasionally giving the camera a Jim look, and somewhere along the way, realised SaaS was where I wanted to grow.
Season 2 · 2023
Bears. Beets. Bottom-of-Funnel.
In 2023 I joined Sprinto, a compliance automation startup, as one of its early marketers. I was a non-technical writer suddenly talking to CISOs and CTOs, basically Michael Scott being asked to explain SOC 2. The first six months were a crash course. Then it clicked: 70+ full-funnel SEO blogs, 70+ SQLs, and mid and bottom of the funnel pieces that still rank at number one. Did I stutter? I also partnered with Customer Success on 5+ case studies and ABM campaigns, and learned how content turns into pipeline.
A referral from a former Sprinto marketing leader took me to Cyber Sierra, a Singapore-based GRC platform. There I ran content and community like a small newsroom: the entire LinkedIn calendar (4K to 7K followers), the newsletter (2K to 4.5K subscribers), 5+ research reports and whitepapers, 10+ podcast episodes, and CISO roundtables and conferences in the US and Singapore. It was a brilliant chapter. After a year, I was ready to grow into product marketing and looked for a role with a bigger scope and better compensation.
A founder reached out on LinkedIn. Optiq was becoming Matters.AI, and they needed a product marketer. I walked in to blank pages, a vision and a one-pager. Every great pilot starts like that. Fact: the competitors were unicorns. Also fact: a sharp position beats a big logo. I created the “AI Security Engineer” category position, drew the product flows with pen and paper, built the entire website in about two months, and made the investor and sales decks. After launch, we were in 15+ enterprise conversations. With the rebrand shipped, I moved on to my next challenge.
At Open, a fintech unicorn, I built content operations and an SEO framework from zero (41.5% more impressions in three months), wrote 50+ blogs, ran 10+ tailored LinkedIn and email campaigns across six industries, and sent out an HTML email that was basically Kevin's famous chili: simple ingredients, carefully made, a big jump in MQLs. I built an AI agent that briefs sales before every discovery call, and started a CFO community. Within a few months I was named a top performer, my Dundie, basically. In June 2026 the company restructured its marketing team, and my role was part of that change.
This show has not been cancelled. It has been renewed for another season.
Five seasons, one hypothesis: people respond to clear stories. I now write for CISOs, CFOs and founders, build a product's voice from scratch, and teach AI agents to do my research.
Safe TechTalk: episode timestamps, thumbnails with designers, publishing and multi-channel promotion. Community and newsletter subscribers grew from 2K to 4.5K.
Curious about the product. Obsessed with the story.
I’m Gowsika, an AI-native product and content marketer based in Bengaluru. I build 0-to-1 GTM strategies, category narratives and launches for B2B SaaS — connecting technical products with the people who buy them. I partner with Product, Sales, Engineering and founders, from customer discovery to sales enablement and pipeline.
Content operations from scratch, the SEO and AEO framework behind a 41.5% impressions lift, enterprise outreach and AI-driven GTM.
Matters.AI
Product Marketing Manager
Jun — Sep 2025
0-to-1 positioning, a data security rebrand and the complete website.
Cyber Sierra
Content Marketing Specialist
Apr 2024 — May 2025
Content, community, podcasts and CISO events across the US and Singapore.
Sprinto
Content Marketer
Feb 2023 — Apr 2024
Full-funnel SEO, customer stories and ABM for compliance automation.
Joy Technologies
Associate Content Marketer / Product Owner
Nov 2021 — Feb 2023
SEO and content marketing for UK clients including LinkDoctor (linkdoctor.io), end-to-end marketing, customer discovery and ownership of two in-house projects.
Education
B.Tech, Industrial Biotechnology Anna University · 2016–2020
06 /Critical reception · What my managers and peers say
“Gowsika owned her clients end to end and consistently delivered content that ranked and made a real difference to the business.”
Ownership AwardGideon PhilipReporting Manager, Joy Technologies
“She has an exceptional talent for distilling complex infosec concepts into clear, engaging content — accurate, well-researched and accessible to technical and non-technical audiences alike. Her work helped build our content strategy and establish Sprinto's authority in infosec and compliance.”
FrejPeer, Sprinto
“I gave Gowsi a task and she came back having built entire website pages. After interviewing her, our CRO said her communication and the way she articulates ideas were outstanding — we should definitely hire her. Very sincere, and she takes real ownership of her work.”
KeshavCEO, Matters.AI
“Very sincere and takes ownership. She listens to every stakeholder's requirements and delivers on them, with high-quality content, strong technical knowledge and sharp strategy. After seeing her writing task, I told HR that if we weren't hiring her, I didn't want anyone else.”
Top performer of the teamShruti SinghVice President, Marketing, Open Finance
