Bears. Beets. Bottom-of-Funnel.
A non-technical writer suddenly talking to CISOs and CTOs about compliance automation. Did I stutter? The content ranked — and sold.
“Content that ranks. And sells.”
Learning a new language
SOC 2, ISO 27001, audits and controls. The buyers were technical and busy, so every piece had to be accurate and useful on the first read.
- Wrote for CISOs, CTOs and founders preparing for audits
Mapping the funnel
Search intent drove the plan: awareness topics at the top, product-led MOFU and BOFU pieces where buyers compare and decide.
- Built SEO frameworks and optimization processes
- Data-driven editorial calendar powered by search insights and analytics
Proof, not promises
With Customer Success and Product Marketing, I turned customer wins into stories sales could use.
- 5+ customer case studies
- ABM campaigns, ebooks and customer stories
The ratings are in
The MOFU and BOFU blogs ranked — some still sit at number one — and they brought in pipeline.
- 70+ SEO blogs generated 70+ SQLs
- Increased organic visibility and MQL generation
Articles that rank on Google — and get cited by its AI.
Case studies sales could hand to buyers.
Four frameworks in under 3 months
An Australian MedTech company was told to tackle one framework at a time — about a year out. With Sprinto's guided plan, all four landed in under three months.
Read the case study ↗DNIF14 daysTo audit readiness, from a 10+ month estimateSOC 2 and ISO 27001 audit-ready in 14 days
A cloud-native SIEM provider ran two frameworks at once and finished its compliance documentation in 24 hours with editable templates.
Read the case study ↗CargoAi2 monthsTo complete the ISO 27001 auditISO 27001 in 2 months, alongside a product launch
An air cargo marketplace serving 97+ airlines certified while launching CargoWALLET, strengthening its standing with ISO-aligned clients.
Read the case study ↗Want to be in the next episode? Let’s build a story your buyers repeat.